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An Interview with Opaak's Founder and Creative Director


ABOUT OPAAK




AN INTERVIEW WITH

AGATHE D. MUFFERT

– FOUNDER AND CREATIVE DIRECTOR




WHAT DOES THE NAME OPAAK STAND FOR?

The name is inspired by the German word ´opak’, a word

that means the opposite of transparent. To the outside

it may give a sensation but nothing else, so it keeps a

secret which I feel is precious and powerful. The word is

a gentle reminder to be confident from the inner, to be

aware about one’s intuition and beauty.


WHO IS THE OPAAK WOMAN?

The Opaak woman likes her luxury understated. I design

for her who looks for comfort, but never at the sacrifice

of style.

The main inspiration for all collections comes from

female personalities I meet and who catch my attention.

I am inspired by sophistication and a strong sense

of self. When I design I imagine how these women

would combine Opaak by integrating it into their own

individual style. The Opaak woman plays with what she

knows. She can not be described in a stereotype and

there is no need to put one’s finger on a specific age.



WHAT IS YOUR DESIGN SIGNATURE?

For the design I allow myself a creative freedom with a

good dash of audacity. Our bodywear breaks with classic

lingerie parameters and we often refer to Ready-to-Wear

inspired silhouettes. Opaak is reduced in colour and

embellishment, with focus on structures and smart

textiles. I want to highlight a technical brand aesthetic

with intelligent sensuality, always in consciousness of

the female form. The architectural designs are ranging

from Avant Guard to daily lingerie, carefully dissected to

enhance comfort and movement.


WHAT MAKES OPAAK A CONSCIOUS BRAND?

We are committed to operate and grow a social and

sustainable business. With our product offering we

introduce durable and smart design in slow season

manner with a steady focus on daily functionality.

In our work we give women an empowering stage,

centering their many facets as inspiration in our

visuals. Surrounded by abundance we want to create

thoughtfully and with transformation in mind. We

believe high quality clothing will still have an important

place in a sustainable world. With Opaak we want to be a

catalyst for this mindful kind of transformation.


WHAT MATERIALS ARE USED?

Opaak is paying special care to operate ethically and

with sustainable supply chains. All materials are

sourced from certified European partners mainly from

Italy, Germany and France. Ranging from regenerative

and recycled materials to GOTS-certified organic cotton,

Opaak continually researches innovations within a

toxic-free, eco-friendly material industry to strike a

balance for a sustainable and vegan product offering

with uncompromised design and quality.


HOW DO YOU APPROACH THE PRODUCTION?

We work with a luxury manufacturer in the North of

Romania known on the market as a local specialist

and supplier of highly-qualified services in the field of

lingerie, corsetry, swimsuits and light garments. The

company was founded in 1996, operating on 5000 sqm

and having 150 employees. It is present on the BSCI

platform (Business Social Compliance Initiative) that

analyses social issues related to product, work quality

and safety. Up to today it has been one of the top 3

companies in this field. The factory is following EU

legislation regarding ethical, social and environmental

standards.

Our small creative team is working from the Cologne

based studio in a very close collaboration with this

manufacturer and their in-house experienced pattern

department. This is including visits in the factory, fitting

appointments, prototyping and regular quality control.


WHAT DO YOU LOVE ABOUT LINGERIE?

A good fit and perfect suitability, experiencing how

a product truly hugs your body and chooses you as a

wearer, is a very enjoyable feeling. I am convinced that

the choice of our lingerie affects our well-being. It is also

about entering an inspiring universe around a brand by

choosing its name for your personal wardrobe.

I enjoy the recent underwear as outerwear movement.

It is about combining bodywear with your outfit and

literally expressing your personality from top till toe and

throughout all layers. I like how lingerie can navigate the

direction of an outfit statement. Receiving a compliment

on underwear is incomparable, it is intimate, attracting

and mysterious. We love to transport all those feelings

with Opaak.




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